Wella Color Touch: 7/43 Medium Blonde/Red Gold - 2 oz Color Touch opens up a world of fashion-forward color for you and your clients. Experience the shine and vibrancy of a permanent color with the low commitment of a demi-permanent color. Up to 70% gray coverage. Enriched with Natural Keratin. Ammonia Free Formula. Our most versatile non-permanent services in only 15min. From intense gray.. Discover Color Touch. Wella Professionals most versatile demi-permanent hair color. Always loved, now better than ever. With new Built-in metal purifier for true-to-tone vibrancy no matter the hair condition. Experience uncompromised vibrancy and shine with up to 70% grey coverage*. Color Touch results beautifully fade
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